Snapchat app Real Time Photo Video Messaging App

Quick Facts

Company Name: Snap Inc. (formerly Snapchat Inc.)
Founded: September 2011 (Evan Spiegel, Bobby Murphy, Reggie Brown)
Headquarters: Santa Monica, California, USA
CEO: Evan Spiegel
Key Products: Snapchat, Spectacles (AR glasses), Pixy (drone)
Monthly Active Users (MAU): 750+ million (Q2 2024)
Revenue (2023): $4.6 billion (primarily from advertising)

Company History & Evolution

2011: Launched as “Picaboo” (disappearing photo app)
2012: Rebranded to Snapchat, introduced Stories
2016: Renamed to Snap Inc., released Spectacles (camera glasses)
2017: IPO at $17/share (NYSE: SNAP)
2020: Launched Spotlight (TikTok competitor)
2023: Introduced My AI (ChatGPT-powered chatbot)

Mission & Vision

Mission: “Empower people to express themselves, live in the moment, learn about the world, and have fun together.”
Vision: To be the leader in augmented reality (AR) and visual communication.

Key Products & Innovations

Snapchat App

Disappearing messages, Stories, AR Lenses
Snap Map, Discover, Spotlight

Spectacles (AR glasses)

Hands-free photo/video capture
AR display for digital overlays

Pixy (flying camera drone) – Discontinued in 2023

My AI

AI chatbot powered by OpenAI
Can recommend filters, places, and answer questions

Business Model (How Snapchat Makes Money)

Advertising (90%+ revenue):
Snap Ads (full-screen video)
Sponsored Lenses & Filters
Story Ads in Discover
Snapchat+ (Subscription): $3.99/month for exclusive features
Spectacles Sales (limited revenue)

User Demographics (2024)

75% of users are under 34 years old
60% female, 40% male
Top Countries: US, UK, France, India
Daily Active Users (DAU): 397 million (Q2 2024)

Future Plans

Expanding AR Shopping (virtual try-ons for brands)
AI & Machine Learning (better content recommendations)
More Snapchat+ Features (monetizing power users)

Awards & Recognition

Most Innovative Company (Fast Company, 2022)
Best AR Platform (2023)