
Rolex
- Founded: 1905 (London), moved to Geneva, Switzerland in 1919
- Headquarters: Geneva, Switzerland
- Known For: Precision, prestige, and timeless designs
- Price Range: $5,000 – $500,000+ (vintage models can exceed $1M)
Most Popular Rolex Models
Model | Price (New) | Known For |
---|---|---|
Submariner | $10,000+ | Dive watch, 300m water resistance |
Daytona | $15,000+ | Racing chronograph, Paul Newman legacy |
Datejust | $7,000+ | Classic elegance, fluted bezel |
GMT-Master II | $12,000+ | Dual-timezone, “Pepsi” (red/blue bezel) |
Day-Date | $35,000+ | “President” watch, 18k gold/platinum |
Explorer | $7,000+ | Mountaineering heritage, minimalist |
Yacht-Master | $15,000+ | Nautical luxury, platinum bezel |
Rolex Materials & Technology
- Oystersteel: Proprietary 904L stainless steel (more corrosion-resistant than standard 316L)
- Cerachrom: Scratch-proof ceramic bezels (used in Submariner/GMT)
- Rolesor: Gold + steel combo (e.g., two-tone Datejust)
- Parachrom Hairspring: Anti-magnetic, shock-resistant movement
Rolex Movements
- Perpetual Rotor: Self-winding mechanical movements (since 1931)
- Superlative Chronometer: -2/+2 sec/day accuracy (exceeds COSC standards)
- Most Popular Calibers:
- 3230 (time-only, Explorer)
- 4130 (Daytona chronograph)
- 3285 (GMT-Master II)
Investment Value
- Vintage Rolex: Paul Newman Daytona ($17.8M auction record)
- Discontinued Models: “Hulk” Submariner, “Pepsi” GMT (pre-ceramic)
- Waitlists: New models often have 2-5 year waits at authorized dealers
Where to Buy?
- Authorized Dealers (ADs): Retail price but long waitlists
- Gray Market: Immediate availability (~20-50% markup)
- Auction Houses: Christie’s, Sotheby’s (for rare/vintage)
- Pre-Owned: Chrono24, Bob’s Watches, DavidSW
Fun Facts
- James Bond wore a Rolex Submariner in early 007 films.
- Rolex sponsors Wimbledon, F1, and deep-sea exploration.
- The brand produces ~1 million watches/year (vs. Patek’s ~50k).
FAQ
Q: Why are Rolexes so expensive?
A: Swiss craftsmanship, premium materials, and brand prestige.
Q: Is a Rolex a good investment?
A: Certain models (Daytona, GMT) appreciate, but most are luxury purchases, not assets.
Q: How to spot a fake Rolex?
A: Check:
- Smooth second hand (real Rolex ticks 8x/sec)
- Engraved rehaut (inner bezel)
- Micro-etched crown at 6 o’clock
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