Rolex

Rolex Watches

Rolex

Rolex

  • Founded: 1905 (London), moved to Geneva, Switzerland in 1919
  • Headquarters: Geneva, Switzerland
  • Known For: Precision, prestige, and timeless designs
  • Price Range: $5,000 – $500,000+ (vintage models can exceed $1M)

Most Popular Rolex Models

ModelPrice (New)Known For
Submariner$10,000+Dive watch, 300m water resistance
Daytona$15,000+Racing chronograph, Paul Newman legacy
Datejust$7,000+Classic elegance, fluted bezel
GMT-Master II$12,000+Dual-timezone, “Pepsi” (red/blue bezel)
Day-Date$35,000+“President” watch, 18k gold/platinum
Explorer$7,000+Mountaineering heritage, minimalist
Yacht-Master$15,000+Nautical luxury, platinum bezel

Rolex Materials & Technology

  • Oystersteel: Proprietary 904L stainless steel (more corrosion-resistant than standard 316L)
  • Cerachrom: Scratch-proof ceramic bezels (used in Submariner/GMT)
  • Rolesor: Gold + steel combo (e.g., two-tone Datejust)
  • Parachrom Hairspring: Anti-magnetic, shock-resistant movement

Rolex Movements

  • Perpetual Rotor: Self-winding mechanical movements (since 1931)
  • Superlative Chronometer: -2/+2 sec/day accuracy (exceeds COSC standards)
  • Most Popular Calibers:
  • 3230 (time-only, Explorer)
  • 4130 (Daytona chronograph)
  • 3285 (GMT-Master II)

Investment Value

  • Vintage Rolex: Paul Newman Daytona ($17.8M auction record)
  • Discontinued Models: “Hulk” Submariner, “Pepsi” GMT (pre-ceramic)
  • Waitlists: New models often have 2-5 year waits at authorized dealers

Where to Buy?

  1. Authorized Dealers (ADs): Retail price but long waitlists
  2. Gray Market: Immediate availability (~20-50% markup)
  3. Auction Houses: Christie’s, Sotheby’s (for rare/vintage)
  4. Pre-Owned: Chrono24, Bob’s Watches, DavidSW

Fun Facts

  • James Bond wore a Rolex Submariner in early 007 films.
  • Rolex sponsors Wimbledon, F1, and deep-sea exploration.
  • The brand produces ~1 million watches/year (vs. Patek’s ~50k).

FAQ

Q: Why are Rolexes so expensive?
A: Swiss craftsmanship, premium materials, and brand prestige.

Q: Is a Rolex a good investment?
A: Certain models (Daytona, GMT) appreciate, but most are luxury purchases, not assets.

Q: How to spot a fake Rolex?
A: Check:

  • Smooth second hand (real Rolex ticks 8x/sec)
  • Engraved rehaut (inner bezel)
  • Micro-etched crown at 6 o’clock

Rolex


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