The 7 best URL shorteners in
The 7 Best URL Shorteners in
Long, messy URLs are outdated — whether you’re sharing links on social media, sending newsletters, or tracking marketing campaigns, a good URL shortener can help keep your content clean and professional.
URL shorteners not only shorten links, but many now offer branded domains, analytics, QR codes, and link-management tools.
Here are the 7 best URL shorteners in 2025:
1. Rebrandly
Rebrandly is known for professional branded links. It lets you customize short URLs using your own domain, making it ideal for businesses and personal branding.
Best for: Branding, professional use, marketing
Key features: Custom domain, link tracking, team access
2. Bitly
Bitly remains one of the most popular and powerful link-shortening platforms. It offers detailed analytics, link customization, and campaign insights.
Best for: Businesses and marketers
Key features: Analytics, branded links, QR codes, campaign tracking
3. TinyURL
TinyURL keeps it simple and quick. It’s one of the oldest URL shorteners and requires no account to use basic features.
Best for: Simple, one-click link shortening
Key features: Quick shortening, custom aliases, browser extension
4. Short.io
Short.io offers customization options and powerful features even on its free plan. It supports custom domains and link tracking, making it great for startups and individual creators.
Best for: Free custom domain link shortening
Key features: Custom domains, detailed analytics, API access
5. BL.INK
BL.INK is built for advanced users and teams that need intelligent link-tracking and campaign monitoring. It integrates well with business workflows.
Best for: Businesses and enterprise use
Key features: Smart analytics, team tools, integrations
6. Dub
Dub is a newer shortener gaining popularity for its clean design and modern functionality. It offers analytics and branded links suitable for creators and marketers.
Best for: Modern UI lovers and creators
Key features: Branded links, analytics, simple dashboard
7. Cuttly
Cuttly offers free URL shortening with link tracking, making it a strong choice for bloggers, students, and freelancers who need basic analytics.
Best for: Free shortening with stats
Key features: Click tracking, custom aliases, QR codes
🎯 Final Thoughts
| Need | Best Option |
|---|---|
| Quick & simple | TinyURL |
| Free branded links | Short.io |
| Business & analytics | Bitly / BL.INK |
| Modern experience | Dub |
| Bloggers & freelancers | Cuttly |
| Personal branding | Rebrandly |